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Originally Posted by cuteseal
To my reasoning, Amazon don't need to produce a colour ereader (of the LCD variety) because there are already colour ereaders out there that run the Kindle software! The iPad and Android platforms all have Kindle software versions for it, and Amazon just recently announced that periodicals (previously missing) will be coming to those platforms as well.
I don't see any business sense in developing and producing a device that will basically be a clone of an iPad when Apple already dominates that market. I think the Nook Colour sales will reflect this...
Amazon currently leads the market in e-ink reading devices, and should play to their strengths. When the colour e-ink technology becomes commercially viable, then that should be their next step.
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Such shortsightedness! Apple came from nowhere with the iPhone and completely changed what phones were and in a very short time became the most popular phone of all time. Then along came Android and in August Android phones outsold the iPhone. Before Android, had you ever heard of HTC? They now make the best rated smartphone after Apple.
Apple introduced the iPad and it was called a laptop-killer and an e-reader killer. This coming year the next big thing will be Android tablets.
Just because Apple was the market leader for phones didn't prevent other companies from going after that same success. Just because Amazon became the leader in e-readers doesn't mean that they can't set their sites higher.
Apple is a leader in design and innovation, but Apple is just as much about slick marketing and as a result their products are over-hyped, expensive, and closed. I fully expect that someone will produce a better tablet than the iPad and it will be cheaper and more open and probably run Android. At some point it will become a commodity item, just like e-readers have come from costing more than $300 to just $99. I think that Amazon has been looking in this direction and I hope they are as successful in the tablet market as they have been in the e-reader market.
It's called competition and innovation. It usually leads to better and cheaper products and choice for the consumer. And Amazon will eventually release a color e-reader. But it also might just be more than a color e-reader.