Looks like they are the same thing except for the firmware. Here is the differences that I can see:
Jetbook:
1) Can read a lot more formats, not really important as far as I am concerned since the dominant formats tend to be epub and pdf which both can read;
2) the jetbook can use a lot more different spoken langueges; not real important since english is my native tounge and both can converse in that languege.
Only difference that I can see is $79, the Aluratek costs less.
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