Originally Posted by mcooke66
Funny how folks on this forum actually think they represent the majority. Everyone I talk to wants color, charges their phone every night and never goes on an ereader forum. I cannot tell you how many people I have to explain eInk to who then look at me funny when I say it is easier to read on then an LCD. The first response is why is there no backlight?
I think B&N knows this and that’s why their new device is NOT designed for the eInk novel reader only, cannot charge more than once a week crowd. They have a device for that. This is for people who want color and more options.
Textbooks, children’s books, magazines, newspapers. Ipad proved this is the option many readers want so B&N has produced a reader focused tablet, smaller lighter with ties to the what may become the broadest eReader market place in terms of versatility.
Fighting with Amazon over the scraps of the black and white eInk market seems like the move that would doom them, moving the industry forward and providing a mass market ereader just seems like good business.
If the hardware sucks and the device is not easy to use then they have a giant fail on their hands, but a snappy affordable device that propels users to buy more ebooks from B&N right before the holiday season hardly feels like desperation. I imagine Amazon does not feel this is a move of desperation and is quickly preparing for a color version of kindle, it has been rumored at for a while.
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