Reported in El Reg today Sony are paying the VAT for customers on certain products in the run up to Christmas.
http://www.reghardware.com/2010/10/2...tmas_campaign/
It doesnt' say which Readers are included, it does say selected readers though.
This is the Sony site for it -
http://www.sony.co.uk/hub/1237479399273 which apparently from tomorrow will list the offers.
I'm after a 650 to replace my 600, so I'm going to see what comes in tomorrow. £242 is the price including VAT from Pixmania, under the best circumstances that would be £206 with the VAT taken off. Call me a cynic but someone usually takes a slice of these things!