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Originally Posted by ProfCrash
I don't get it. Other Android based tablets are going to be released that will probably do the same thing, if not more, then the NOOK Color.
I understand that B&N is trying to develop multiple product lines, that is smart, but this really isn't an e-reader and I have difficulty seeing B&N being a major player in the tablet wars.
Color me confused. But this is not marketed at me. The IPad baffles me as well and it sold like hot cakes so I am not an accurate barometer of what the next best electronic gizmo is.
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I think that B&N's thinking is that it can capture one demographic with the classic Nook. This group is probably made up of over 40 (though not necessarily) voracious readers who don't mind a little bit of technology.
The Nook Color, meanwhile, is probably aimed at under 40 readers who also probably have small children. The under 40 sector probably does not see reading off an LCD as an issue. They grew up doing it. Also, the Nook Kids thing will double the use of the device as a pacifier that is somewhat educational for their small children. I mean, letting them play with the Nook Color and having books read to them is probably looked at as more educational than giving them an iPad and letting them look at videos on YouTube.
This might especially appeal to geeky parents like me and my wife. She is a professor and I am a literature and film lover. Between us, we have books and bookcases in every room of the house except the kitchen, dining room and deck.
I'd rather get a Nook Color to let my kids and I share. My friends have an iPad for their kids. Not our style, I don't think.