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mcooke66 · 10-27-2010, 10:09 AM

I think the NookColor is just one piece of a much larger move on B&N part to be on the leading edge of electronic books of every kind. There will come a day when printed books are no longer part of our culture. To me this is still a long ways off, but with devices like this coming into the market I may need to eat my words. Just consider families with small children that read books every day to their kids, My wife and I have older children and left behind is well over a thousand kids’ books, does it appeal to me that they could all be stored on a reading device, yes it does. My kids will be in college in the next 3 years, does it appeal to me to purchase electronic versions of textbooks for a much lower price and provide the student with a lightweight alternative to the tombs you see in college books stores, yes it does.

If you look at the branding on NookBooks, NookKids, Nook Study, NookNewstand, who can compete with that when you include a reasonably priced color platform to access those brands on. Right now nobody, expect Amazon to be having a “come to Jesus” meeting right now about how they will move forward in this market. B&N is pushing this market forward not competing with Amazon for the scraps of black and white eink subculture.

As stated in many other posts B&N has done the research and the truth is the majority of the public reads on LCD screens all day does not understand the issues this forum goes on and on about. That same majority of the marketplace charges their cell phone every night. Battery life and LCD will not hurt this product with the target audience, which is the average electronics consumer who reads many different sources where color is important but does not consume 2 novels a week.

I purchased a Nook 2 weeks ago, thankfully going with the conventional wisdom that any new device from B&N would be a higher end color device. It did not add up that they would keep competing with Amazon on tiny little inside baseball eink features. I am a novel reader so eink is fine for me for now but I will be very interested in how solid this device is. My daughter may inherit my nook in 8 months depending on the how good or bad this device is.

10-27-2010, 10:09 AM	#102
mcooke66 Connoisseur Posts: 69 Karma: 19504 Join Date: Sep 2010 Location: Colorado US Device: Nook ST - Nook 1st Gen	I think the NookColor is just one piece of a much larger move on B&N part to be on the leading edge of electronic books of every kind. There will come a day when printed books are no longer part of our culture. To me this is still a long ways off, but with devices like this coming into the market I may need to eat my words. Just consider families with small children that read books every day to their kids, My wife and I have older children and left behind is well over a thousand kids’ books, does it appeal to me that they could all be stored on a reading device, yes it does. My kids will be in college in the next 3 years, does it appeal to me to purchase electronic versions of textbooks for a much lower price and provide the student with a lightweight alternative to the tombs you see in college books stores, yes it does. If you look at the branding on NookBooks, NookKids, Nook Study, NookNewstand, who can compete with that when you include a reasonably priced color platform to access those brands on. Right now nobody, expect Amazon to be having a “come to Jesus” meeting right now about how they will move forward in this market. B&N is pushing this market forward not competing with Amazon for the scraps of black and white eink subculture. As stated in many other posts B&N has done the research and the truth is the majority of the public reads on LCD screens all day does not understand the issues this forum goes on and on about. That same majority of the marketplace charges their cell phone every night. Battery life and LCD will not hurt this product with the target audience, which is the average electronics consumer who reads many different sources where color is important but does not consume 2 novels a week. I purchased a Nook 2 weeks ago, thankfully going with the conventional wisdom that any new device from B&N would be a higher end color device. It did not add up that they would keep competing with Amazon on tiny little inside baseball eink features. I am a novel reader so eink is fine for me for now but I will be very interested in how solid this device is. My daughter may inherit my nook in 8 months depending on the how good or bad this device is.