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I've really gotten into reading reviews since getting my e-Reader last spring. Part of that is because I don't have any bookstores nearby that carry English language books, so all my purchases these days are via the Internet.
But lately I've been buying "previous books" from the reviews rather than the books I've seen reviewed. Maybe it's just my sources, but I've noticed that many reviews will compare the latest books by [fill in author's name here] to their previous books, and it's those comments that get me interested in reading the earlier works. (Also because I wait until the pricing has come down a bit and that usually means until the paperback edition has come out.)
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