It's a "signature desgn element".
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B&N also will sell a number of accessories for the device, such as covers and charms to attach to the device's corner slot. In case you're wondering about the thinking that went into that slot, Lynch told CNET that the Nook Color's designer, fuseproject, felt strongly that the device should have a signature design element. Fuseproject also designed Aliph's Jawbone headsets.
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