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I purchase pBooks for gifts to my non-eBook relatives. Seldom, for my own reading, do I feel that I absolutely 'must' buy the very latest release from current top authors. I'll wait until they are available at currently 'reasonable' prices, which I consider to be $9.99 or less for eBooks. I purchase hardbacks only as gifts, with rare exception.
Virtually all books today that are primarily text are written and edited on digital word processors. Text formatting is done automatically both before release and within our eReaders. Books so offered should be cheaper because there is virtually no distribution cost, no printing cost, no paper cost, no transportation cost. Retail distributors and authors can receive equal profit. The only loser is the printer and the bookstore. We save trees, we save fuel, we receive our purchases in 'real time', and eBooks are less likely to be 'loaned' out from libraries or from friends.
Prior to buying a reader, I was one of several friends who monitored book lists and agreed to split up purchases and then share the books. Three of us rotated, thus lowering our effective cost to 1/3 of the list price. I now spend more on eBooks than I did on pBooks because I can read them faster, and because I cannot easily and legally share them.
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