Not everyone wants eink, the largest market for this device does not know this site we are on exists or that there is an eink culture out there.
Everyone I talk to that is not knowledgeable about eink immediately says it looks old and hard to use because it is black and white.
I think this could be a game changer because of kids books, a magazines etc. The question is is this the sweet spot between full tablets and high functioning readers.
My father in law is 65 and has no issues reading on his laptop, he thinks eye strain is not really a problem. The question is how many others feel the same.
I love my nook and I am glad this new one is a higher end device so I can justify my purchase.