Quote:
Originally Posted by Penforhire
If it were true that two people rejected x.99 prices over "x+1" integer for every buyer then the trend would end. It was established because it works. It may not work on you but you cannot extrapolate that to the general public. I personally don't think "weasel." It is ubiquitous. I unconsciously round up.
I haven't seen any studies showing "x+1" sells better than x.99 but we know the reverse is true, there were studies proving x.99 worked.
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Negative political advertising works, too; people buy elections. That doesn't mean I have to fall for it. I have become resistant to commercials of all types. The harder someone tries to sell me something, the more strongly I resist.
I resist the dumbing down of our culture, including this bit of trickery. I actually remember when most pricing didn't include this sleight of hand, and the vendors still managed to sell their products and even accumulate wealth.
The author is perfectly free to choose to follow this bit of market research, but I've found that many people have not even thought about the issue. In a real world situation, I truly doubt that one penny would deter a buyer who is interested in your product, although if the same book were actually displayed side-by-side with both prices, many might choose the $2.99 book.
I personally prefer easy subtractions in my checkbook and have been known to tell the vendor to keep the penny -- which, of course, produces priceless reactions.
