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$9.99 for a newer ebooks, tops, and that's only if it's not available from the library, it's exempt from Kobo coupons, and I really, really, really want it. For an older ebook (out more than, say, 12 or 18 months), $9.99 starts to seem too high to me.
That's for books I absolutely know I want. For books I'm not sure about (regarding how much I'll enjoy them, whether I'll finish them, etc--samples aren't enough to tell for me, when it comes to fiction) I can hold out till they drop below $4. I have plenty of other books to read in the meantime.
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