I have recently paid $75 for a pbook and have a pbook on order that costs $350 (the limited edition of the forthcoming George Bush book). So I guess for pbook hardcovers (nontextbooks), it is whatever amount I am willing to pay to acquire the title.
OTOH, I recently purchased 2 ebooks at $14.99 each after struggling with myself over spending that amount. I'll not do it again as both books were poorly formatted and proofread. Generally, I think of my ebook upper limit as $6, with most of my ebook purchases ranging in price (excluding the free ones) between 99 cents and $2.99.
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