Quote:
Originally Posted by tubemonkey
Some possible target audiences for an LCD Nook Color would be: kids, students, casual readers, magazines, newspapers, etc. Not all Nooks need to be geared toward avid readers.
B&N already has Nook Study and is just about to launch Nook Kids. Both groups would benefit greatly from a quality, inexpensive 7" color reader with a touch screen.
There's room for two Nooks - eInk and color LCD.
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First the market for the audiences mentioned in your message is small. Even B&N can be successful here, I am not sure how much it can contribute to its bottom line.
Second, once Nook goes Color and LCD, it's drawing additional competitors: iPad and Android pads. The windows for success is very small. Once the price of Android pads goes down to $200-$300 range in two years, single function LCD device will have no market.
If the rumor is true, I feel B&N is fighting two uphill battles. One losing one to Kindle on the e-ink front. One "no long term victory" one on the color front.