Just got an e-mail this morning listing some discounted prices on eReaders at Borders:
Velocity Micro Cruz Reader - $169 (normally $199)
Velocity Micro Cruz Tablet - $299 (no discount - preorder only)
Kobo eReader - $99 (normally $129? No wait -- this is the non-wireless version!)
Aluratek Libre - $99 (normally $119?)
Sony Touch Reader (650) - $229
Sony Pocket Reader (350) - $179
That's a pretty great price for the 1st gen Kobo, especially if you're primarily interested in library books, which don't work over wireless anyways.
No special code/link required. Here's a link to Borders' eReader page:
http://www.borders.com/online/store/MediaView_ereaders