Sony didn't implement the landscape mode very well. If you play with it in landscape mode you will notice that there is typically a little bit of overlap of lines between what is shown at the top of a page, middle of a page, and bottom of a page. For small to medium size texts I notice at least a couple of lines of text that are repeated when you scroll down (page down). In portrait mode you never notice this, but landscape mode basically enlarges the text from the portrait page and splits it out over two or three sections. Fairly kluge if you ask me. My Kindle WiFi on the other hand doesn't do this. With the K3 there is no enlarging of text and no mutilple paging to see a single page. Amazon got it right and Sony screwed up on landscape mode.

BTW, the older Sony readers would grey out the repeated text which IMO was even worse. Sony wastes a lot of screen by repeating text lines while in landscape. It is also frustrating to get the text size set in portrait then have the reader enlarge it in landscape.

If you look at the first two attached photos, you can see the same page viewed on an older 300. The portrait view is merely enlarged in landscape and the landscape view shows the second half of the portrait page. Notice how the top line in landscape view is greyed out to indicate it was already seen in the first half of the page. The 350 does away with he greying and now allows full justification, but other than that they still made landscape mode kluge and ugly. In this example the text was small. Had it been large, then you might have seen partial lines of text between the first half and second half of the page.

By comparison, the last two images (screenshots) illustrate how the K3 handles landscape mode.

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