Thread: Pricing
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Old 10-24-2010, 01:00 PM   #10
DavidRM
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Join Date: Oct 2010
Location: Tulsa, Oklahoma
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Quote:
Originally Posted by ficbot View Post
What I have seen some people do is give away the first book to get a bit of a reputation, and then charge more in the $5 range for subsequent books. That is fair and I would pay that if I wanted the book.
You can do that with your second book (and subsequent books), because then you're using your first book as a loss leader for the others.

When you have only one book, though, it can't be the loss leader for itself.

Which is why it's important for authors to be continually working on their next book (or collection of stories). Your best marketing move for your first book is the release of your second.

And in the meantime, while you get your second book ready, it makes more sense to *sell* your first book at a reasonable price instead of wasting the value of "Free!"

-David
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