Well, it's just like that guy say (Cory Doctrow?), the problem most authors have is obscurity, not piracy.
On the flip side, the producers of the really popular stuff (Oprah, Stephen King, etc) are certainly almost only hurt by piracy, since people already know them and feel compelled to read them for some reason (peer pressure?). Then again, I'm not sure this is bad, either. The best thing Stephen King could ever do is to quit writing. Let other people sell some books for a change (not to mention, it's been 30 years since he wrote something worth reading...)
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