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This strikes me as temporary. Once e-reading reaches a significant percentage, there will be enough pressure to restore sanity. At the moment, e-reading is atypical, and the readers are seen as luxury items, so people will have limited sympathy with their owners having to pay for content. Fast forward twenty years (say), and I suspect that people will see e-reading as more of an entitlement, so these things will get fixed.
Until then, there will be all sorts of nonsense.
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