Yeah, very likely to have the same limitation as the nook lending and Amazon is just matching a nook bullet point. It isn't even the lend one time only part that irritates me, it is the 14 day stranglehold. So if my Mom doesn't finish the book in two weeks its like
"Sorry Ma! I guess now you'll NEVER know how that sucker ends!"
bwaaaahaaaaahaaaaaaahaaaa
Frankly, I'd rather just temporarily register her to my account and let her utilize one of my licenses.
But it is better than nothing I guess. Gee thanks Publishers.