Ehh. The lending is extremely limited just like how it works for the Nook. You can only lend once ever for each book! This just brings it into feature parity with the Nook on at least the lending. Its still a horrible implementation and doesn't add anything useful.
If they really must have limits then have the counter reset after some specified amount of time. Maybe say you can only lend a book out once for 2 weeks every 6-12 months or something like that. It'd stop any exploitation and you won't have to worry whether the person you're lending it to is worthy of your one and only lend.
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