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I think the color unit makes sense from a couple of perspectives.
1. If reports are to be believed, at least for the next 5-6 months, Pearl screens are going to be limited to Amazon and Sony readers. It wouldn't make sense for B&N to bring out a Nook 2 with a vizplex screen -- particularly if Nook Firmware 1.5 really increases the page turn rate and if it has a positive impact on the battery.
2. The existing color LCD readers generally leave something to be desired. I have yet to read a particularly positive review of any of them. If B&N and Pocketbook implement their units more effectively, with a decent touch screen, wifi and enough horse power to use for other multimedia, they could become something of a poor man's iPhone.
3. Some people just want color screens on their readers. To people who primarily read fiction, it might not make much sense, but to fans of graphic novels...
4. Frankly, I think it is probably in B&N's interest to get as many devices with their book store as possible out there.
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Bill
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