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I guess USA Today doesn't realize people read ebooks on devices other than dedicated readers. King's comment that reading on a screen increasingly "now feels like home to them" includes smartphones and Blackberries, etc, which are becoming so ubiquitous that many people don't think twice about using them to read.
But of course, it's harder to identify a smartphone or Blackberry user reading a book, as opposed to checking their emails, so anyone who doesn't investigate thoroughly into the phenomenon could easily miss that...
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