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Yeah, I'm definitely with you on that. They're marketing it as instant success, which is unrealistic.
At the same time, I figure if people are willing to pay for it, it's up to them. There are probably cheaper routes that give just as good, or better, results but if people want to pay more to (theoretically) do less, I've no problem with it. For someone who wants to actually publish a blog as an e-book, or series of ebooks, for example (though why they would, I don't know), it might be worth the money to just plug in the URL and let the program upload everything for them to format.
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