Quote:
Originally Posted by HarryT
Precisely because some people don't want to do the work. The same reason that I employ a gardener - I like having a nice garden, but I don't like gardening. There's absolutely nothing wrong with offering a service for those who don't wish to go down the DIY route.
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Big publishing houses also theoretically have more money to put into the marketing. If an author can convince a publisher to take the gamble on them and pay a marketing team to do all the hard work they don't want to, why wouldn't they take them up on it?