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A reason that people are so passionate about the Kindle offering is because of the bookstore not the device. Upon entering the ebook arena, Amazon immediately becomes the largest ebook seller in the world. If you do not own a Sony Reader, then the Sonny connect bookstore is irrelevant. This is not true of the Amazon bookstore. This is what makes Amazon's decision to ignore epub standards and to go with another proprietary DRM format tied to a single device so disappointing. Not unexpected, but disapointing.
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