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Apple makes products for an end user who does not want to do the work of integrating all the hardware & software. Not for people who enjoy doing that work themselves. Different strokes for different folks.
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You can use Windows, linux, android, without having to do any "work". The only differance is that you can mess up with things, if you wish.
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Further, Apple tends to dominated the niches it chooses - or rather, chooses niches where it sees an opportunity to dominate. Even in computers, where that hasn't been the case, I think I see a strategy to create niches to dominate. Consider the latest Macbook Air - is there anything else like it?
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Dell adamo.