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Yes, the normal user doesn't care about DRM especially not if sold as nicely (and even more braindead than normal DRM). But does this make this kind of bullshit any better? No, it does not. By bullshit I mean this closed proprietary systems. And senseless decision like creation a new DRM-format if you have an existing one - a nice one - by the hand.
And - in the long run - average joe *will* see why it was a very, very bad thing to support.
Oh: And the average joe user doesn't care about things like backups - nevertheless they need them. They don't care about peoples rights - but they need them.
I never meant a "non-drm-system" as the only solution, but at least a "common and shared" one. Not some kind of "one device, one reseller"-crap.
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