@JerryEF
You raise a good point, however, I think the amazon kindle is going to be a far greater thing for Amazon ebooks than ebooks in general. Indeed, it's likely to adversely impact the cause of e-books simply from the fact that they are refusing to standardize on an ebook format, which means more pain for people producing ebooks and people consuming ebooks.
Sure, it will raise the visibility of ebooks, but I think ebooks were going to succeed even without Amazon and in the long run, they are simply delaying the day when the tower of babel can be collapsed, all to make a fast buck. And then they wax pompous about how they are ushering in the greatest revolution in book reading since gutenberg.
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