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A beautifully formatted pdf built for a particular reader is a joy to look at. Fancy drop caps, the absence of flowing rivers through the text, wonderful and varied fonts, widows and orphans gracefully dealt with, graphics perfectly placed. Not that dreadfully difficult to construct, either.
For general release, a pdf as an ebook may not be practical, but as a static work of art for one's own particular ereader it can be a little piece of perfection that can be legitimately enjoyed!
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