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Steven,
Not a stupid question; an exactly right question. All I can assume is that people going that route do not read anything at all on the internet. Type ebook in Google and start clicking. Likely you will click on something within five minutes that will lead you to the conclusion that you can do it yourself.
Typically ebook publishers off you 50% of net, which means 35% of what remains at the only real game in town Amazon. Unless the publisher is going to be marketing 5 hours a night on your behalf (I've yet to see one do more than an author), why would you do that?
The common answer is, "I'm a writer I don't want to have to market my books ..." Well we both know how far that is going to get you.
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