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Look at it this way... If Best Buy offered a rebate on the purchase of an item, and that rebate was listed online, would you automatically assume it was for online purchases only? What if you made your purchase online at Best Buy and then learned that the rebate was for in-store purchases only? Or you make the purchase in-store and learn after the fact that the rebate was for online purchases only?
The normal way of handling this is to identify that the offer applies "online only," or "in-store only," or some other such qualifier. The offer on Sony's website doesn't indicate a qualifier at all. According to Sony's website, purchasing a reader = $50 book credit. That's all it says.
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