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If Best Buy has a special offer with the purchase of a product, do you take that to mean all other retailers should honor the offer?
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Is this a serious question? Really?
If Sony's website (
http://www.sony.com) had product information for the readers, and then linked to Sony Style for the purchase and offer, then I would understand their position. However, the
only place to get information on Sony's reader is on Sony Style. Therefore, I don't consider Sony Style to be
exclusively an online store. As a result, an offer displayed on their website doesn't mean, to me, that it is exclusive to their website.