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If you can see m-dash/n-dash, curly quotes etc in your source file and you want ordinary dashes and quotes in the converted file, then a simple check of the box 'Transliterate unicode chars to ASCII' on the Convert - Look&Feel page should be enough.
However, if the source has already 'lost' the special chars to ?'s then I'm afraid you're stuck with using an editor and guesswork on your source.
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