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I ordered my PRS-650 yesterday on the phone with Sony. When I read about this Borders promotion I got on the phone to find out if it was a Sony or Borders promotion. To Sony's credit they said it was not their promotion but would match the offer. I had to do was provide a copy of the promotion and email it to them. The email I received was specific to my order number, so I guess a phone call to Sony Style gets the ball rolling.
I'm thinking I like Sony
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