I stopped by Best Buy and Borders yesterday in Buford, Georgia, and was shocked and disappointed. Both stores had the Sony readers (and others) on display, but neither of the stores had the current models. They were still showing the 300, 600, and 900 as current, and the displays were in shambles.
Why doesn't Sony care about the horrid displays with old, beaten up products?
EDIT: It appears that the Borders in Snellville has one, and it now has my name on it.