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I think a corollary to this is the authors who post about their "brilliant, insightful" book (or some other such hyperbole).
When I'm feeling kind, I assume they're quoting a review. But the post seldom mentions that. So you're left with an author telling you they've written a "brilliant, insightful" book. That's just as arrogant as writing their own reviews.
To those authors I'd say: get a little polish, folks! I've seem posts in various email groups where the author says something along the line of: "I hope you don't mind my sharing a wonderful review my book just received", then quoting the review. Whether that email is deliberately coy or truly ebullient, at least they've made it clear they're quoting someone else's opinion.
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