http://goodereader.com/blog/electron...shing-program/
From the article, "The new program from Borders allows authors to (for a low fee of $90.00) publish on their platform. This fee dispenses an official ISBN number for your soon to be bestseller. They also have a higher tier package for $200.00 that allows you to create an ePub version of your book, to which you retain full rights! This means you can also sell the ebook on other platforms."
They must be really desperate to pull a stunt like this...