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Glad you like your new Reader! I've seen ads online and in airline magazines. I'm sure it's in other places also, but it's probably a very modest ad budget for Sony.
Interesting that you saw someone else with one and then got one. I wonder how often that happens. I don't generally read very often around other people, so I haven't seen too much reaction except for people I've specifically made a point to show it to. It would be interesting to know how much that kind of word of mouth can lead to a sales explosion. Especially as prices start to drop...
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