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I can only speak for myself:
If tomorrow (or in the near future) there would be a platform that supplied me with more than 90% of all the books I want to read, is cross-device like Amazon's but not limited to one vendor and still allows me to integrate my own files like PDF articles (not necessarily in the cloud), its books are approved for citeability, especially the PD stuff, books were generally below 10 Euros and it had devices that were as user-friendly as Sony's (bring proper PDF support and good annotation across all formats, readable in the cloud AND are exportable) then they had me as a super-customer in no time.
Until that time, eBook reading will be a fragmented experience and (for me) limited to the occasional eBook bought and borrowed to supplement my reading of physical books that are generally not available as eBooks...
I like my PRS for PDF support though and prefer it over an iPad (because the export function makes for a real surplus value over traditional annotation)...
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