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With internet and forums like MobileRread where effective market research can be so effectively and simply done and consumer reaction assessed, I wonder which (if any) large houses keep tabs on such vital consumer forums as MR.
My move from huge mass-market publishing to my own small indie pretty well coincided with the opening of consumer forums, and they have been invaluable to me and my wee house.
But it takes time to keep abreast of trends and reactions. I suspect the big boys would rather do lunch.
Cheers. Neil
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