Stopped by the Borders in Waikele, Hawaii today and got a chance to see the Sony PRS-650 in black (the only color they will be having in the stores). I spent some time educating one of their ebook specialists and the store manager regarding the features (and getting to see for myself how great the screen is and how light the touch needed to use the touch screen. I REALLY like the IR touchscreen.
Now to the Promotion: Borders is selling both the PRS-350 and the PRS-650 for the standard prices posted by Sony, but will be throwing in the lighted covers at no cost! Got that from the manager when I told her I wanted to buy a PRS-650. The promotion starts on Sunday, October 17th and runs through the week. She also told me that they sold out of their first shipment of PRS-350s in only a couple of days, so I put my PRS-650 on hold for tomorrow.
Since I was planning on buying the lighted cover for the PRS-650 anyway, the promotion is a really good deal and reduces the two new Sonys to more competitive total prices.