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The place for such self-promotion, Mish, is not in an arena designated for impartial review.
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It is not a sacred cow, it is just a review...an opinion. Authors have an opinion too. I don't need to be a brain surgeon to know it is a biased opinion. I read it for what it is worth then disregard it and move on to valid reviews. The publishing world will not collapse because an author reviews or rates their own work.
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devalues all other reviews.
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Piffle...
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It's up to non-partisan readers to say whether they feel s/he was right or not.
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And they do. An author leaving a rating for themselves here and there will not change that. It is much ado about nothing.
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All my children and grandchildren are the most beautiful and best-behaved in the world, and my cat is the cutest on the planet, by the way. My review. In my company, my family and all friends wholeheartedly agree. Fact! They do ... when I'm listening.
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And since I know they are *your* grandchildren I immediately know it is a biased opinion, will disregard it as valid, and move on to other people's opinion of your grandchildren. It's not rocket science.
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The 'producer' cannot be relied upon for meaningful appraisal of his or her own work
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well, duh... I never said they should. Like someone else said, it is just silliness to expect someone to honestly rate their own work.
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And neither can her/his family and friends.
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This is the real problem in my opinion. It is easy to disregard a review by an author who is rating themselves, but I can't always tell when the review is from a friend, family member, or colleague.