Quote:
Originally Posted by Steven Lake
Ok guys, I've got a question for everyone since we're on the topic of ebook pricing. When I first asked earlier this year what price I should sell my ebooks at, the vast majority of people quoted me the 2/3rds rule. IE, ebook price = 2/3rds of print copy shelf price. So for example a $12 print book would have an $8 ebook price. Now I'm hearing a lot of negative kickback from people stating that anything above $5, regardless of the print cover price, is too high, and that $1.99-$2.99 is the "sweet" spot that most books should be priced at. So what do you guys say? What should be the ebook price for a $12 book, or even an $8 print book? If the acceptable market price for ebooks has changed, I want to know what prices I should charge (or what formula I should use to determine prices) so I can make the changes on my end rather than being left in the cold because my books are priced too high.
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If you're selling through a site where it's easy to compare the ebook price relative to the pbook price then it's important to price the ebook lower. If you're selling on a site that only sells ebooks then people will compare to the typical price for that site. If I were you I would consider Baen to be the benchmark for SF and price to match them.