Quote:
Originally Posted by ldolse
...I would suggest epub because it's an industry/community standard, and you have good control over the markup to make it look quite close to the original book. ...
|
... though you should avoid most attempts at format control beyond the very basic things. Trying to force many of the ePub-supported controls will lead to issues with ePub readers not uniformly supporting the features. It will also reduce the success of format conversions; speed of conversion, look of resulting ebook, and occasionally total failure of the conversion. You definitely don't want to do any formatting in an ePub that isn't supported in other formats and/or doesn't convert well in Calibre if you want users to rely on converting ePubs to their desired format.
Personally, I would recommend that you look to posting both MOBI and ePub. These will cover the vast majority of users. If your market is dominantly Europe, then it might be adequate to post only ePub.
One thing to consider is that Amazon promotes their reader toward a non-geek market, likely resulting in a larger percentage of users that aren't skilled in conversion compared to the ePub community.