[tcv]

We could probably debate how much aesthetics plays or doesn't play into a buying decision all day, week, month, year, decade, etc.

I figure that since most companies spend a heck of a lot of money on research, mock-ups, and design they have data that shows it matters. I doubt that after all these years of product and industrial design we'd find out that everyone was wrong.

It doesn't mean that a company can't produce an ugly design, however. And it doesn't mean the design won't affect buying decisions.