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I know lots of people that discard perfectly functional cell phones for the latest and greatest sexy phone. I was also reading that teens don't wear watches any more because they want to pull out their cell phones like a pocket watch to impress people.
I'm not that concerned about appearance but I think the mass market they're targeting are. When I pull out the reader in a coffee shop I don't want to feel like an 8 year old dropping his drawers in a locker room full of teenagers, staring at the floor and hoping nobody notices. Maybe a nice leather case that covers everything but the screen and page buttons will solve it. I do think the picture on the cover of Newsweek doesn't look that bad.
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