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While ultimately the function matters way more than the form to me, I don't see why it has to be ugly. Why not make something that is both functional and beautiful? I'd settle for at least not fugly. (Plus that white color actually is both an aesthetic and functional problem as others have already pointed out.) I want my world to be a beautiful place. I don't care much for trends and fashion but I do care about grace and harmony. The Sony Reader is dead sexy. The Cybook is at least sleek and actually quite charming in the leather cover. Amazon should set the bar a little higher. Many bibliophiles love the aesthetics of books and can be quite attached to that sensory experience of reading beyond the words on the page. If you want them to put down the paper, you should offer them something similarly intriguing.
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