Let's see what Amazon is going to do to emulate the "rip, mix, burn" slogan of Ipod with Kindle. That (and the cool factor) is what sells Ipods, not millions of songs in iTunes.
Without tons of free or very cheap content, Kindle will still remain a niche device. May sell twice or 5 times more as Sony but, to be the breakout envisioned will need to sell 100 times as much and that I doubt without the free content.
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