Quote:
Originally Posted by DMcCunney
And ebooks are a problem for the brick and mortar retailers. Sony, for example, was talking in the early Sony Reader days about partnering with retailers, and having the reader sold in bookstores. (Barnes and Noble is doing that with the nook.) My question was "That's fine, but how do you create a continuing engagement with the customer? Once they've come into the store and bought a reader, what will get them to come back, if they can order and download the book from the reader, with no need to come into the store?"
B&N is attempting to address that with the nook by using the built-in networking to browse in the store and read ebooks, the same way you can pull a physical book off the shelf and start reading.
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Dennis
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What would work (IMHO) would be a kiosk where you buy your eBooks. You can either bring in a memory card or having the eBooks on a memory card that the store sells you. That way, you go into the store and can browse the shelves and decide what it is you want and then go to the kiosk to find out if the book is available as an eBook and then buy it. But to do that, DRM should be eliminated.